Interactive Ink video

The wonderful new interactive video for Ink is here and it features some beautiful work from the design group Blind. You can play around with the video at http://www.coldplay.com/ink/
Or preview the video below

Coldplay’s “Ink” is an interactive story about a lost traveler who journeys to the ends of the world in hopes of finding his lost love. Viewers explore beautifully animated environments by making real-time choices throughout the video. With each choice, the viewer alters the outcome of the narrative and their individual experience.